Alquimia is a natural shampoo brand built to bridge artisanal formulation with commercial retail readiness in Ecuador.
Rooted in botanical power, the brand needed an identity that could hold its own on a shelf next to imported, mass-market products, without losing the sense of craft and purity that set it apart in the first place.
As the lead designer, I built a visual identity system around a woman's passion and the beauty of her hair: rich terracotta tones, editorial typography, and structured layouts that elevate the product into a premium, retail-ready presence, natural purity paired with commercial authority.
