Igloo is Ecuador's first sportswear brand built entirely on national production, made for customers who want international-label quality without the import markup.
Igloo started selling at local trade fairs, and the reception was immediate; the quality and price of national-made sportswear were winning over customers who'd normally buy imported. That demand pushed the founders to scale: from fairs into 7 physical stores and an e-commerce platform. That leap is where the design need was born: a brand that had only ever sold face-to-face now needed to hold up on its own, in a store display or a screen, without someone there to make the case for it.
I helped build that presence across every point where a customer meets the brand: point-of-sale material, the e-commerce platform, and social content. Every touchpoint had to match the product's quality, so Igloo felt as premium in a store display or a social post as it did in hand.
